Tech It Easy.
In the real world.
Tech YouTube sponsorships & brand partnerships
The product. The questions.
The people watching.
English-language tech reviews and comparisons from UK creator Alex Caulfield, working with brands worldwide. Real-world use, alongside the close-up detail: original footage that shows how a product fits into everyday life.
A Studio Wye channel.Independent UK production. Global audience.
FIELD TEST / SMART GLASSESBrands across Alex’s work.
Channel partnerships, commissioned films and wider creative work.
Wider brand experience
Commissioned product film
Wider brand experience
Wider brand experience
Wider brand experience
Tech It Easy review
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Tech It Easy collaborations
Wider brand experience
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Wider brand experience
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Wider brand experience
Wider brand experience
Wider brand experience
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Wider brand experience
Wider brand experience
Wider brand experience
Wider brand experience
Wider brand experience
Wider brand experience
Wider brand experience
Experience includes direct commissions, channel collaborations and work delivered through partners. The labels distinguish the type of work; linked logos take you to an example.
01 / Selected partnerships
The work.
A product story is strongest when it answers a real question. Here is what that looks like on Tech It Easy.
Dedicated sponsored review / April 202601$100k+
USD Amazon ordered value
attributed to this review
One review.
Six figures in orders.
A MacBook. A Windows setup. One iDock M10 to bring them together. A hands-on explanation of a problem the audience recognises.
Watch the dedicated review
Watch the film Result, source & scope
Milestone supplied by Alex on 19 October 2026; not independently audited. Published 22 April 2026. Amazon product order value before cancellations, returns and adjustments, not creator income. Included within wider affiliate activity; do not add to aggregate totals. Historical results do not guarantee future performance.
Historical ordered value, not creator earnings or a forecast.
Sponsored integration / October 202602
The right moment in the right story
Part of the comparison.
Part of the decision.
The Q3 Air Pro case, introduced within an iPhone and Galaxy comparison. A clearly identified sponsor chapter that gives the product a relevant place in the film.
30,119full-video views
checked 19 October 2026
Integration published 9 October 2026. Full-video views are not sponsor impressions, unique viewers or sales. The photographs show Alex’s TORRAS product footage; the link opens the channel integration.
Dedicated partnership / 2024
A closer look at
wearable displays.
XREAL Air 2 Pro. A dedicated review with paid promotion disclosed, giving the product space for a proper explanation.
Watch the XREAL reviewPublished 13 September 2024.
A returning brand / Wooask
Two launches.
A continuing
conversation.
Two Kickstarter products. Two reviews on Tech It Easy, three years apart.
63,801 combined video views
Lifetime views checked 19 October 2026, not views limited to the Kickstarter campaigns or a measure of funding raised.
Accessories, smart glasses and a robot mower in a real garden.
Explore more partnership case studies02 / Audience snapshot
The people
behind the views.
An established long-form technology channel. The figures below help you judge the fit for your product.
- YouTube subscribersAlex’s update · 23 October 2026
- 42k+
- Lifetime video viewsRounded · 21 September 2026
- 9.8m
- Audience aged 25–5428 days ending 21 September 2026
- 74.3%
Age profile
Share of audience- 13–17
- 1.6%
- 18–24
- 8.2%
- 25–34
- 28.7%
- 35–44
- 26.8%
- 45–54
- 18.8%
- 55–64
- 10.4%
- 65+
- 5.5%
28 days ending 21 September 2026. Red bars show the 25–54 age groups.
Selected markets
Share of watch time- United States
- 28.7%
- United Kingdom
- 9.4%
- Canada
- 4.5%
- Australia
- 3.6%
25 August–21 September 2026. United States highlighted in red. Selected markets only; both charts use a 0–30% scale.
Source: creator-supplied September 2026 YouTube media kit; subscriber update supplied by Alex on 23 October 2026. Gender: 28 days ending 21 September. Lifetime watch time is rounded as of 21 September. These are dated channel snapshots, not a forecast of an individual video’s reach or a guaranteed sponsor audience.
Across Alex’s affiliate links
Amazon affiliate results.
1 January–18 October 2026
- USD ordered revenue
- $143k+
- Affiliate-link clicks
- 30,928
- Ordered items
- 2,148
- Amazon-reported conversion
- 6.95%
Across Alex’s affiliate links, including activity beyond Tech It Easy. Ordered value, not creator earnings; overlaps the AV Access example.
Reporting period & scope
Exact ordered revenue: $143,007.76 USD, before returns, cancellations and adjustments. Figures transcribed from Alex’s Amazon Associates screenshot; reporting dates supplied by Alex. Not independently audited. This aggregate excludes Amazon Influencer storefront videos. The AV Access milestone is dated 19 October, one day after this snapshot; do not add the two figures. Historical results do not guarantee future performance.
Behind the finished film
Look a little
closer.
Close-up detail and real-world use. From the desk to a day out, original footage shows the product in the places it belongs.
Selected frames from Alex’s technology videos. Shown as examples of the filming, not claims of brand sponsorship.
03 / Partnership options
A place in
the conversation.
YouTube sponsorships shaped around the product, the audience and the story. Choose a relevant integration or a dedicated feature.
Part of the
conversation.
A relevant product moment within a review, comparison or practical guide. The viewer’s question gives the partnership its context.
Give the details
some room.
A video built around one product, with hands-on testing, useful demonstrations and the everyday details that help people decide.
- Research and hands-on testing
- Presenter-led explanation and product footage
- Clearly disclosed partnership
Video length, placement, product links, publication timing and fees are agreed around the brief. Advertising reuse rights and exclusivity are separately scoped.
The editorial agreement
Fit comes first.
The product and the idea need to suit the audience. Sending a product does not guarantee coverage.
Trust stays intact.
Paid partnerships are clearly disclosed. Sponsorship does not buy a positive review or a predetermined opinion.
Scope is agreed.
Deliverables, timing, factual checks, fees and usage rights are agreed before production. Advertising rights and exclusivity are separately scoped.
For brands & agencies
Have a product
in mind?
Send the product, your intended audience, timing and a rough budget. We’ll explore the right fit for Tech It Easy.
We aim to reply within 48 hours.
Part of the same river
This is where
it began.
Tech It Easy came first. Studio Wye brings the wider work together — with the same care for the story, the product and the people watching.
Channel partnerships live here. Films for your own platforms, and a shorter format on 5 by Alex, have their own place below.
Tech It Easy / Media kit edition: 24 October 2026.
Audience and result observation dates are shown beside each figure.